Back in 2019, when we got our first Model 3, we accidentally started The Hydratase Store.
We offered only a few products at the time that we believe should've came stock with every Model 3, specifically floor mats and some interior lighting options! Honestly, we really didn’t set out to start a business, but after branching out and discovering how fun customizing a Tesla can be, we found our passion and became more focused on developing a viable business. Since day one, we’ve been passionate Tesla owners and enthusiasts first and foremost - what ended up turning into a small family business was a happy side effect.
With hundreds of products and options, we’re pretty proud of our little company. We’re not an anonymous big box store, and we don’t try to compete with the no-name companies that pop up overnight on Amazon. We take everything personally. We’re also not trying to make a quick buck off the Tesla brand. We purposely have never just slapped a logo on a T-shirt or hat and called it a day. We only produce innovative accessories that we are happy to use on our very own Teslas.
Here's the Real Deal:
Unfortunately, along with several other US-based Tesla aftermarket accessory companies, we’ve been sent a cease-and-desist letter from Tesla Legal asking us to stop selling part of our catalog as they believe it infringes on their brand, causing confusion in the market. We have never marketed ourselves as affiliated or endorsed by Tesla, and we believe that most of our customers know exactly who we are.
We responded, respectfully asking for licensing to use the logo, but Tesla kindly replied saying they were not interested in offering licensing to any aftermarket seller. We do not have the means, or the inclination to start a legal dispute with the company we love, so our hands are tied; we are being forced to let go of some of our favorite and most popular accessories.
Letting some of these products go is soul-destroying as we put a lot of time and effort into them. Our puddle lights are designed to work with the Tesla wiring system. Our Performance Emblems and badges have been wildly popular as an emblem alternative and we have kept improving this product to become what we think is the best available, anywhere. It’s sad to see those go as these are something that Tesla doesn’t offer.
So, What Now?
We’re still here, have loads of other great products and we’re adding new stuff every week.
In closing, we have the utmost respect for Tesla and the world-changing revolution that they started, and we remain fans and customers ourselves. We’re crushed by Tesla’s approach to this, by going after long-standing, trusted after-market retailers. We are well-aware there’s always a gray line when it comes to branding, but we’ve always tried to be respectful, and firmly believe we've helped enhance the brand.
Until next time, Tesla ❤️